Introduction: When most companies of chronic disease management are focusing on the non-asset part of the industry, Zhang Qian chooses to value asset and states that she is an asset-goer". Zhang Qian believed that "if chronic disease management has the same clear value as TV, the industry will become mature."

IYIOU asks Zhang: Why does New Element Medical Care choose the “valuing asset” mode when building its layout of chronic disease management services? What's the difference from the “disvaluing asset” held by other players? Zhang Qian smiles:" Chronic disease management platform is asset-devalued, but it also means that it is very easy to be replaced. What really valued is service team, which is the supplements to the actual operation offline."

Zhang Qian started its career by computer industry, spending six years of wireless network research in Microsoft Research. In 2005, she taught in the Hong Kong University of Science and Technology. Academic and industry are the major powers and influences of the school. In 2006, she joined New Element Medical Care as Chief Scientist.

Zhang believes that New Element is the leader of health service industry, just like the Seven Eleven and McDonald are No.1 in their respective fields. The company has a philosophy that: New Element delivers only service, but a healthy lifestyle.

Zhang Qian is an “adventurous" person. Her statement proved that she enjoys “creating a new industry link”.

Do you know the value of a health management service package?

It's hard to tell if the era guides Zhang Qian, or she is guiding the era.

In 2013, health service industry had been known by the public gradually. Commercial health insurance and health management service became the important development directions of economic development. Insurance, health management and Internet developed in parallel. New Element proposed a new thinking of combination of insurance and health, formulated the strategy of "health insurance +", developed health management business by "Internet thinking", became the leader of health insurance eco-sphere and developed with the development of era. Zhang Qian states that" I always believed that New Element will be the first one to propose the real concept of chronic management service products."

What is the meaning of chronic disease management service? As a rational person, Zhang likes to answer questions by logic and analogy:

"Do you know the value of a chronic disease management service package?"  Zhang Qian asks: "Every TV has its own size, functions and brand, so they have respective prices. We know the value of TV when buying it. If chronic disease management has the same clear value, the industry will become mature."

"New Element is creating a new industry to systematize chronic disease management services". Zhang Qian said.

An "asset-goer" of Chronic Disease Management Service

Based on the thinking of creating the new industry link, New Element starts its layout in online and offline fields. Introduced by Zhang Qian, online effort is based on big data of health, formulate standardized chronic management schemes; while the offline work is to create a professional service team： doctors of III-level hospitals are responsible for personalized schemes, general practitioners implementing and health managers providing implementation services.

"It is “against human nature” and unsustainable simple by self-management software and the doctors invisible to patients. The missing “role” is a professional service team."

Based on the judgment, New Element creates a professional service team including general practitioners and health managers Zhang Qian introduces that New Elements has hundreds of famous doctors and specialists, nearly one hundred general practitioners and over one thousand health managers involved in its cause. Zhang states that chronic disease management service is similar to “education”. During the whole service process, health managers act as teachers, health stations as schools and premium users are students. During the effective term, users can consult health managers at any time, while health managers shall be responsible for health management.

New Element build up its industry layout not only limited to formulation of chronic disease management schemes, targeted market education and promotion are also developed. According to Zhang, in order to collect the health data of the user, New Element develops more than 200 public screening, covering over ten thousands of people, resulting a high abnormal rate of about 40%.

"What a horrible figure! It really proves that health management is a rigid demand."

Collecting health data, according to Zhang, is a targeted investment. After acquiring the big data of health, the company can precisely deliver health lectures by famous doctors to target audiences, attracting users to the health 360 club for activities and host events regularly in health stations to transfer the potential users to real users. According to the introduction of Zhang Qian, at present, nearly one thousand health stations are established in Guangzhou and Shenzhen with three types: health stations in enterprise, in communities and self-operated ones.

When most companies of chronic disease management are focusing on the non-asset part of the industry, Zhang Qian states she is an "asset-goer".

Who will pay for the service?

Zhang Qian tells IYIOU that chronic disease management schemes shall be formulated by famous doctors and specialists, executed by disease managers and implemented by health managers. Only when the whole course is accomplished, “standardization” of service can be ensured, but the “standardization” shall have a premise of “reproducibility”. Next, New Element will spread its layout in Beijing and Shanghai.

"Who will pay for the service?" Zhang Qian asked: "The parts hate to see user sick are user themselves and insurance companies. When New Element contacts insurance companies, they are all very glad and state that service is helping insurance industry to return to its real function of prevention."

It is reported that insurance companies in many other countries build their own hospitals and health management companies to ensure customer health as an approach of risk control. The essence of insurance is prevention rather than compensation as most of us believed. In China, however, commercial insurance as a new player is facing the problem of no risk control by professional health management players, therefor no corresponding insurance products.

"We provide professional health management control, allowing disease being insured in a controllable scope." It is the reason why China Life, TAIPING LIFE, PICC Life decide to cooperate with New Element.

In addition, New Elements also presented management service package to individual with financial capability and demands. As for the sales, Zhang states that the turnover will increase continuously and rapidly. It is not the time to reveal the specific figures since it is just started.

When you can choose to G, why to B or to C?

Zhang states that government's demands are relatively macroscopic, focusing on basic medical care and basic health care, while demands of the public are microcosmic, pursuing more personalized services. New Element positioned itself in non-government commercial field focusing on value-added services of chronic diseases. Of course, government can act as a kind of educator in the field of health management, .Commercial mode of New Element is very simple: to provide professional chronic disease management health services.

"When the public goes to the health stations two times a day just like going to the orchard, it is the real maturity of the market. I believe it will not be too long." Zhang Qian has a great picture for health management market.

Text by Guo Mingzi, columnist of IYIOU)

Link: http://med.iyiou.com/p/30613