From August 19 to 20, 2016, National Health and Wellness Conference, as a conference concerning all Chinese's health, was ceremoniously held in Beijing. Xi Jinping, General Secretary of the CPC Central Committee, President, and Chairman of Central Military Commission, emphasized that no national health, no overall well-being. Public health shall be regarded as a strategic priority, while all-around and all-through guarantee of public health shall be promoted.

As health China has been upgraded as a national strategy, economic demand is the motivation to promote the development of medical industry in the future. According to experts, the future will witness three changes in medical field: firstly, the public will manage their own health actively instead of passively; secondly, hospitals will pay more attention to quality rather than quantity as to the patient receiving and curing; thirdly, treatment process will be changed from short-term pattern into daily prevention and post-hospital rehabilitation. As the leader in domestic chronic disease management, Shenzhen New Element Health Management Co., Ltd. (New Element) will meet the opportunity of rapid development through prospectively laying out chronic disease management of the public.

New Element: deepen the out-hospital chronic disease management and create a new industry

Health industry is witnessing an investment boom. According to statistics, health industry accounts for over 15% of USA GDP and more than 10% in Canada, Japan and some other countries. In China, however, the proportion is only 4%-5%. Industry players states that the government appeal for "Health China" and successive favoring policies have put health industry at the front line of the time. Health industry will welcome its peak time since it is related to the whole population with huge market margin and national policy support.

Chronic disease management designed for individual customer is a huge market. New Element and its innovative model for the market meet a great opportunity.

Over ten years ago, New Element had launched the innovative mode of "network hospital". Since 2011, it had successively created the first network hospital, the first network rehabilitation hospital and the first international hepatobiliary cloud hospital in China. At the same time, nearly one thousand of "health stations" equipped with New Element wireless tele-monitoring equipments major cities including Shenzhen and Guangzhou, etc., extending the services of top three hospitals to the out-hospital sites. New Element health stations, including those in enterprises, communities and self-operated ones, provide monitoring of various physiological indexes such as blood pressure, blood glucose, fat and electrocardiogram, etc.. So far, they have served more than millions of people.

Since 2015, based on the mode of "network hospital + health station", the forward-looking New Element has led the market again and promoted the out-hospital chronic disease management services by deeply cooperating with famous doctors and specialists in the hospitals. At present, New Element health management has launched over 40 chronic disease management programs with famous doctors deeply involved, covering common chronic diseases, operations and rehabilitation management etc.

Through services such as personalized management scheme formulated by expert, face-to-face consulting with famous doctor, health guidance by APP service group, full-course management by health manager, lecture hall of experts, health monitoring and electronic health archive, etc., New Element promotes active health management among the public instead of passive approach. By the management plans designed by famous doctors covering common chronic diseases, operations and rehabilitation management etc., the treatment before and after recovery has been extended to daily prevention and post-hospital rehabilitation and health care.

Zhang Qian, Chief Scientist of New Element is very clear about the future of New Element: "New Element is creating a new industry to systematize chronic disease management services".

Chronic disease management, those holding big data win

Since McKinsey & Company, the global renowned consulting institution, first proposed the concept of "big data", "data values" has been agreed by the whole industry. Similarly, big data is no doubling important for chronic disease management. In Shanghai International Chronic Disease Management Summit Forum in 2016, Gu Jianying, Vice-President of Administration of Zhongshan Hospital affiliated to Fudan University, stated the value of data to medical care, i.e. integrate the patients' data arising from health management and medical-seeking, clinical experience of pharmaceutical industry and data from  biological and other domains in medical industry, carry out big data analysis and make big data produce the values of guiding clinical treatment and decision-making.

New Element devotes to utilizing big data in chronic disease management to meet different demands of users. In order to collect big data of health, New Element has developed offline rich activities. For instance, unit associations to develop over 300 public benefit screenings for tens of thousands of people; develop lectures and forums targeted to market education; deliver health lectures by doctors of III-level hospitals to target audience and attract the user to participate in activities regularly in health 360 club and health station of New Element, etc. After data collected from health monitoring and chronic disease management are uploaded to the health care cloud platform, New Element will analyze and exploit the big data of health based on the platform, realizing full-course (before, during and after check)management to the user.

In case the user has a specific demand for the management, New Element will also provide more targeted "full-course management with famous doctors deeply involved".

As to the online aspect, doctors and specialists involved will conduct multi-angle appraisal, medication and treatment for the patient based on the real-time monitoring of health data and big data, carrying out personalized guidance and health education according to the specific condition of patient, so as to improve the living quality of patients and reduce expenses. As to the offline, New Element has recruited a professional service team (including general practitioner and health managers), while general practitioner and health managers are responsible for implementing services. As for operation mode, New Element adopts the mode of interaction of online and offline with layouts in both fields.

New Element believes that chronic disease management must have its standard and guidance formulated by famous doctors and specialists, and daily intervention and management implemented by professional health management team, not just "APP + self-management". At present, there are hundreds of famous doctors and specialists cooperating with New Element. In the professional service team created by New Element, there are nearly one hundred general practitioners and over one thousand health managers.

The real point is healthy lifestyle

According to the data from WHO, chronic diseases have become the top one killer of the health across the world.

In China, the death toll of chronic diseases, mainly cardiovascular and cerebrovascular disease and diabetes, accounts for 85% of total death, while it accounts for over 70% of total disease burden, caused heavy economic burden. Prevention, control and treatment of chronic diseases have become extremely urgent.

In China, however the routine of most people as to health care is to "visit doctor after diseases". Meanwhile, the shortage of medical resources resulted in difficult doctor visiting, even making appointment. It is not surprisingly to see the more intense relationship between doctors and patients. Medical practitioners stated frankly that China is trying to resolved medical problems of one fifth world population by 3% of world medical resources. It is indeed a wonder, but there are tensions and risk of unsustainability behind. Instead of "firefighting", it is better to prevent fire, namely, support the public to be away from diseases, or suffer less or minor diseases. Construction of "Health China" will be a benign development for the way of resolving the underlying problem.

Health management includes chronic disease management, management after operation and even health management of all users. According to the experience of the USA, through effective and active prevention and intervention, rate of regular medication increased 50% among participants, the effectiveness of medication and treatment prescribed by doctors raised 60%, reducing comprehensive risk by 50%.

Zhang Qian of New Element state that "chronic management service bring only service, but a healthy lifestyle".

Health management can not only trace the user's health for a long time to prevent serious disease, but also provide full reference for the doctor to be more informed when assessing patient. It is helpful for user to formulate a healthier living plan in terms of diet, exercise, work and rest. It is reported that over 60% chronic diseases are rooted by bad lifestyle, while healthy life is beneficial to preventing, controlling and treating diseases.

By virtue of the leading innovation mode, New Element is standing at the front line with rapid growth.